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Showing posts with label AirTag. Show all posts
Showing posts with label AirTag. Show all posts

Saturday, April 24, 2021

The Apple AirTag Hermès Is The Perfect Exemplar Of Cutting-Edge Technology & Artisanship



Apple AirTag Hermès – four smart objects to keep track of your everyday essentials using Apple's Find My app.  A key ring, bag charm, luggage tag, and address tag – innovative acccessories that are as practical as they are elegant.

Apple’s product launch events are always big news for tech aficionados, but April’s “Spring Loaded” showcase proffered sleek new gadget accessories for fashion fans, too. The smartphone giant’s long-rumoured AirTags, Bluetooth tracking devices designed to help users find physical objects through its Find My app, come with four chic leather cases designed by Hermès.



The exquisite leather key ring, bag charm, luggage and travel tags to attach to your most precious objects – think: your Hermès Kelly or Birkin bag – are inspired by the brand’s horse-racing token holders dating back to the early 20th-century. Available in Barénia calfskin or Swift calfskin, Hermès acolytes can double up on the maison’s iconography by buying AirTag trackers engraved with the Clou de Selle logo, which are available exclusively through Hermès.

The marriage of Hermès’s first-class savoir-faire and Apple’s advanced technology does not stop there this spring. A range of new sporty “jumping” bands for the Apple Watch Hermès, inspired by show jumping and available in five colourways each comprising a saddle-esque buckle, was also announced during the Apple Park press conference. An artisanal Hermès case in Barénia calfskin with MagSafe for the iPhone 12 and iPhone 12 Pro equally demonstrated the house’s commitment to innovation, and its awareness of the fruits of fusing craft and computers.

Hermès loyalists who have long protected their iPhones with the chicest cases on the market will know that the Apple-Hermès partnership dates back to 2015. But the new AirTag tracker accessories – perfect tiny exemplars of cutting-edge technology and high-quality artisanship – are the most progressive product to come out of the collaboration to date. Available to order online from 23 April 2021, and available for sale from 30 April, prepare to lose your keys in style this spring.


Source: Vogue







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Wednesday, April 21, 2021

Apple Event April 20, 2021: Apple Expands the Find My Ecosystem with AirTag



CUPERTINO, CALIFORNIA Apple today introduced AirTag, a small and elegantly designed accessory that helps keep track of and find the items that matter most with Apple’s Find My app. Whether attached to a handbag, keys, backpack, or other items, AirTag taps into the vast, global Find My network1 and can help locate a lost item, all while keeping location data private and anonymous with end-to-end encryption. AirTag can be purchased in one and four packs for just $29 and $99, respectively, and will be available beginning Friday, April 30


“We’re excited to bring this incredible new capability to iPhone users with the introduction of AirTag, leveraging the vast Find My network, to help them keep track of and find the important items in their lives,” said Kaiann Drance, Apple’s vice president of Worldwide iPhone Product Marketing. “With its design, unparalleled finding experience, and built-in privacy and security features, AirTag will provide customers with another way to leverage the power of the Apple ecosystem and enhance the versatility of iPhone.”


Lightweight Design with Magical Setup

Each round AirTag is small and lightweight, features precision-etched polished stainless steel, and is IP67 water- and dust-resistant.2 A built-in speaker plays sounds to help locate AirTag, while a removable cover makes it easy for users to replace the battery.3 AirTag features the same magical setup experience as AirPods — just bring AirTag close to iPhone and it will connect. Users can assign AirTag to an item and name it with a default like “Keys” or “Jacket,” or provide a custom name of their choosing.



Customers can personalize AirTag with free engraving, including text and a selection of 31 emoji, when purchasing from apple.com or the Apple Store app. Users can easily place AirTag into a bag or pocket on its own, or utilize a wide range of Apple-designed AirTag accessories, including the Polyurethane Loop, which is both lightweight and durable, and the Leather Loop and Leather Key Ring,4 featuring specially tanned European leather. The enclosure of each accessory fits securely around AirTag, while conveniently attaching to a user’s belongings, further personalizing AirTag while making sure it is always with their important items.




A Comprehensive Finding Experience

Once AirTag is set up, it will appear in the new Items tab in the Find My app, where users can view the item’s current or last known location on a map. If a user misplaces their item and it is within Bluetooth range, they can use the Find My app to play a sound from the AirTag to help locate it. Users can also ask Siri to find their item, and AirTag will play a sound if it is nearby.


Each AirTag is equipped with the Apple-designed U1 chip using Ultra Wideband technology, enabling Precision Finding5 for iPhone 11 and iPhone 12 users. This advanced technology can more accurately determine the distance and direction to a lost AirTag when it is in range. As a user moves, Precision Finding fuses input from the camera, ARKit, accelerometer, and gyroscope, and then will guide them to AirTag using a combination of sound, haptics, and visual feedback.



If AirTag is separated from its owner and out of Bluetooth range, the Find My network can help track it down. The Find My network is approaching a billion Apple devices and can detect Bluetooth signals from a lost AirTag and relay the location back to its owner, all in the background, anonymously and privately.

Users can also place AirTag into Lost Mode and be notified when it is in range or has been located by the vast Find My network. If a lost AirTag is found by someone, they can tap it using their iPhone or any NFC-capable device and be taken to a website that will display a contact phone number for the owner, if they have provided one.

AirTag includes support for the accessibility features built into iOS. Precision Finding using VoiceOver, for example, can direct users who are blind or low-vision to AirTag with directions like “AirTag is 9 feet away on your left.”




AirTag and Hermès

Apple and Hermès are introducing AirTag Hermès, featuring an elegant assortment of handcrafted leather accessories including the Bag Charm, Key Ring, Travel Tag, and Luggage Tag. Hermès accessories will be sold with a custom-engraved AirTag based on the brand’s iconic Clou de Selle signature.




Source: Apple Newsroom







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