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Monday, April 26, 2021

New iOS 14.5 Delivers Unlock iPhone with Apple Watch, More Diverse Siri Voice Options, and New Privacy Controls



iOS 14.5 brings exciting new features to iPhone, including the ability to unlock iPhone with Apple Watch while wearing a face mask, more diverse Siri voices, new privacy controls, skin tone options to better represent couples in emoji, and much more. iOS 14.5 builds on the reimagined iPhone experience introduced in iOS 14, and is available today as a free software update.

Unlock iPhone with Apple Watch

Starting today, customers can use their Apple Watch to securely unlock iPhone when attempting to use Face ID while wearing a face mask. With Apple Watch on the wrist, unlocked, and in close proximity to iPhone, users can simply glance at their iPhone and they will receive haptic feedback from Apple Watch, indicating their iPhone has been unlocked. The new feature works with iPhone X and later and Apple Watch Series 3 and later.

Siri Enhancements

With iOS 14.5, Siri no longer has a default voice, allowing users to choose the voice that speaks to them when they first set up their device, and in English, users can now select more diverse voice options. These new Siri voices use Neural Text to Speech technology for an incredibly natural sound. These updates further Apple’s long-standing commitment to diversity and inclusion, with products and services that are designed to better reflect our customers and the world.

Siri also gains new capabilities with support for Group FaceTime, making it easier to initiate calls with multiple contacts or ask Siri to FaceTime the name of any group in Messages. In addition to incoming messages, Siri can now announce incoming calls through AirPods or compatible Beats headphones, and supports calling emergency contacts if the iPhone owner needs assistance and is unable to make a call. 


More Privacy Controls

App Tracking Transparency requires apps to get the user’s permission before tracking their data across apps or websites owned by other companies for advertising, or sharing their data with data brokers. Apps can prompt users for permission, and in Settings, users will be able to see which apps have requested permission to track so they can make changes to their choice at any time.

New Emoji

iOS 14.5 introduces an exciting update for the couple kissing emoji and couple with heart emoji with the ability to select different skin tones. Additional emoji include characters for face exhaling, face with spiral eyes, face in clouds, hearts on fire, mending heart, and woman with a beard, among others.




Report an Incident in Apple Maps

Maps users in the US and China can now safely and easily report an accident, hazard, or speed check along their route by telling Siri on iPhone or CarPlay. During navigation, users can let Siri know “There’s a crash up ahead” or “There’s something on the road,” or even report that incidents displayed on the map have been cleared. This feature is designed to keep drivers hands-free and focused on the road. Incidents can also be reported or cleared by passengers using “Report an Issue” in Maps. In addition, Maps users can now share their ETA when walking or cycling to let friends and family know what time they might arrive. CarPlay users can initiate the Share ETA feature using new Siri or keyboard controls.




Additional iOS 14.5 Features

  • Apple Podcasts gets redesigned show pages to make it easier to start listening, as well as an option to save and download episodes so they are automatically added to Library for quick access. Top Charts, categories, and curated collections on the Search tab help listeners discover new shows. 
  • AirTag support allows users to keep track of and find important items, such as keys, a wallet, backpack, or more, privately and securely in the Find My app.
  • Apple News features a redesigned News+ tab, making it easier for subscribers to quickly find, download, and manage magazine and newspaper issues, and an all-new Search experience helps all Apple News users find relevant topics, channels, and stories.
  • Apple Fitness+ users can now stream audio and video to AirPlay 2-enabled TVs and devices.
  • Reminders adds the ability to sort by title, priority, due date, or creation date, and offers the option to print reminder lists.
  • 5G improvements for iPhone 12 models include Dual SIM support for 5G connectivity and Smart Data Mode enhancements to further optimize the experience on the network, including better battery life and data usage.
  • Voice Control for Accessibility gives users comprehensive navigation with just their voice, and is now expanding English support to Australia and Canada and adding support for Spanish in Mexico, Spain, and the United States.



Source: Apple Newsroom



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Saturday, April 24, 2021

Apple Event April 20, 2021: The Commercial Songs



during apple event april 20, 2021 you can hear again all commercial songs that use for this event. start from the song "the darkness that you fear" by the chemical brothers, also the song "the candy man" from aubrey woods during iphone 12 and iphone 12 ini in purple edition launching. the song "every color" from foster the people also use in transition for airtag present and during the commercial ad for the new imac with seven colors also appears "better in color" by lizzo. below the complete song in the spotify playlist:




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The Apple AirTag Hermès Is The Perfect Exemplar Of Cutting-Edge Technology & Artisanship



Apple AirTag Hermès – four smart objects to keep track of your everyday essentials using Apple's Find My app.  A key ring, bag charm, luggage tag, and address tag – innovative acccessories that are as practical as they are elegant.

Apple’s product launch events are always big news for tech aficionados, but April’s “Spring Loaded” showcase proffered sleek new gadget accessories for fashion fans, too. The smartphone giant’s long-rumoured AirTags, Bluetooth tracking devices designed to help users find physical objects through its Find My app, come with four chic leather cases designed by Hermès.



The exquisite leather key ring, bag charm, luggage and travel tags to attach to your most precious objects – think: your Hermès Kelly or Birkin bag – are inspired by the brand’s horse-racing token holders dating back to the early 20th-century. Available in Barénia calfskin or Swift calfskin, Hermès acolytes can double up on the maison’s iconography by buying AirTag trackers engraved with the Clou de Selle logo, which are available exclusively through Hermès.

The marriage of Hermès’s first-class savoir-faire and Apple’s advanced technology does not stop there this spring. A range of new sporty “jumping” bands for the Apple Watch Hermès, inspired by show jumping and available in five colourways each comprising a saddle-esque buckle, was also announced during the Apple Park press conference. An artisanal Hermès case in Barénia calfskin with MagSafe for the iPhone 12 and iPhone 12 Pro equally demonstrated the house’s commitment to innovation, and its awareness of the fruits of fusing craft and computers.

Hermès loyalists who have long protected their iPhones with the chicest cases on the market will know that the Apple-Hermès partnership dates back to 2015. But the new AirTag tracker accessories – perfect tiny exemplars of cutting-edge technology and high-quality artisanship – are the most progressive product to come out of the collaboration to date. Available to order online from 23 April 2021, and available for sale from 30 April, prepare to lose your keys in style this spring.


Source: Vogue







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Apple Event April 20, 2021: Apple Unveils the Next Generation of Apple TV 4K



CUPERTINO, CALIFORNIA Apple today announced the next generation of Apple TV 4K, delivering high frame rate HDR with Dolby Vision and connecting customers to their favorite content with the highest quality. At the heart of the new Apple TV 4K is the A12 Bionic chip that provides a significant boost in graphics performance, video decoding, and audio processing. And with an all-new design, the Siri Remote makes it even easier to watch shows and movies on Apple TV with intuitive navigation controls. Together with tvOS — the most powerful TV operating system — Apple TV 4K works seamlessly with Apple devices and services to magically transform the living room in ways that everyone in the family will love.

“Apple TV 4K is in a category of its own, leveraging a deep integration of Apple hardware, software, and services that delivers a massive upgrade to any TV for the very best cinematic experience,” said Bob Borchers, Apple’s vice president of Worldwide Product Marketing. “With the A12 Bionic and the all-new Siri Remote, Apple TV 4K lets customers enjoy their favorite shows, movies, and more in the highest quality, with simple and intuitive controls. And of course, Apple TV 4K offers easy access to Apple services, along with thousands of apps on the App Store for even more entertainment options.”

Improved Video Experiences

With A12 Bionic, Apple TV 4K now supports high frame rate HDR (High Dynamic Range) and Dolby Vision video, enabling fast-moving action at 60 frames per second (fps) to play more smoothly and appear more lifelike than ever before.1 Apple is working with leading video providers around the world, including FOX Sports, NBCUniversal, Paramount+, Red Bull TV, and Canal+, as they begin to stream in high frame rate HDR. And with high frame rate support in AirPlay, videos shot on iPhone 12 Pro can be displayed in full 60-fps Dolby Vision on the new Apple TV 4K. 


Through an innovative color balance process, Apple TV works with iPhone and its advanced sensors to improve a television’s picture quality.2 Apple TV uses the light sensor in iPhone to compare the color balance to the industry-standard specifications used by cinematographers worldwide. Using this data, Apple TV automatically tailors its video output to deliver much more accurate colors and improved contrast — without customers ever having to adjust their television settings.


The Redesigned Siri Remote

The all-new Siri Remote features an innovative clickpad control that offers five-way navigation for better accuracy, and is also touch-enabled for the fast directional swipes Apple TV users love. The outer ring of the clickpad supports an intuitive circular gesture that turns it into a jog control — perfect for finding a scene in a movie or show. And with its one-piece aluminum design, the new Siri Remote fits more comfortably in a user’s hand.

The new Siri Remote also has a power button that controls a TV’s power, and another for mute, making it the only remote needed while enjoying TV. Using Siri, customers can easily search for specific shows or movies, control smart home accessories, check sports scores or the weather, and much more. Siri now works on Apple TV in Austria, Ireland, and New Zealand, joining the 13 countries and regions that already support Siri.


More to Enjoy in the Living Room

Apple TV 4K runs tvOS — the most powerful TV operating system — offering a truly unique experience. Its tight integration with Apple devices and services gives everyone in the family a range of entertainment to enjoy from the comfort of their living room.

  • Apple TV 4K delivers the most cinematic home theater experience, giving customers easy access to all their favorite entertainment on the biggest screen in the home, like award-winning shows and movies on Apple TV+, including “Ted Lasso,” “The Morning Show,” “Greyhound,” and “Wolfwalkers,” and other popular video services through the Apple TV app. Using AirPods, up to two viewers can enjoy private listening without disturbing others.
  • Apple Music on Apple TV 4K turns the living room into a concert hall, offering multiroom audio and time-synced lyrics for millions of songs.
  • Apple Fitness+ on Apple TV 4K brings studio-style workouts to customers in the comfort of their own homes, featuring a team of some of the world’s most welcoming trainers across 10 different workout types. The first fitness service built around Apple Watch, Fitness+ integrates key metrics from Apple Watch right on the big screen to offer a personalized and immersive experience that keeps motivation high throughout every workout.
  • Apple Arcade on Apple TV 4K offers unlimited access to a growing collection of more than 100 premium games — featuring new original releases, award winners, and beloved favorites from the App Store, all without ads or in-app purchases. Players can pair supported game controllers to enjoy games like “NBA 2K21 Arcade Edition,” “SongPop Party,” and “Star Trek: Legends” on Apple TV 4K and continue the action from iPhone, iPad, and Mac. 
  • AirPlay on Apple TV 4K lets customers effortlessly share videos, school projects, and other content from their iPhone, iPad, or Mac, directly to the TV. Videos shot on iPhone 12 Pro can be displayed in full 60-fps Dolby Vision thanks to high frame rate support in AirPlay. Photos on Apple TV 4K serves as a dynamic photo album for family members and friends to enjoy photos, videos, and Memories on the big screen. 
  • Apple TV 4K can be used as a home hub to control HomeKit accessories, and allows customers to view HomeKit video cameras and doorbell notifications on the television screen. 
  • With multiuser support on Apple TV 4K, family members can enjoy their own personalized recommendations for shows, movies, and music, access their purchased apps in the App Store, or play games on Apple Arcade.

Apple One is the easiest way to get all of Apple’s subscription services in one simple plan, including Apple TV+, Apple Music, Apple Arcade, Apple Fitness+, Apple News+, and iCloud. With a single subscription, customers in over 100 countries and regions can enjoy their favorite Apple services across their favorite devices, including Apple TV, iPhone, iPad, iPod touch, and Mac.

Source: Apple Newsroom







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Apple Event April 20, 2021: Major Updates to Apple Podcasts



CUPERTINO, CALIFORNIA Apple today unveiled Apple Podcasts Subscriptions, a global marketplace for listeners to discover premium subscriptions offered by their favorite creators alongside millions of free shows on Apple Podcasts.

Starting in May, listeners in more than 170 countries and regions can sign up for premium subscriptions that include a variety of benefits curated by creators, such as ad-free listening, access to additional content, and early or exclusive access to new series. Listeners will be able to enjoy premium subscriptions from independent voices and premier studios, including Tenderfoot TV, Pushkin Industries, Radiotopia from PRX, and QCODE, to leading media and entertainment brands, including NPR, the Los Angeles Times, The Athletic, Sony Music Entertainment, and many more.

“Fifteen years ago, Apple took podcasts mainstream, offering creators a premier, open platform to inform, entertain, and inspire hundreds of millions of listeners around the world,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “Today, Apple Podcasts is the best place for listeners to discover and enjoy millions of great shows, and we are proud to lead the next chapter of podcasting with Apple Podcasts Subscriptions. We’re excited to introduce this powerful new platform to creators around the world, and we can’t wait to hear what they make with it.”


Also next month, listeners will be able to discover channels, which are groups of shows curated by creators with unique titles, descriptions, and artwork. Just as they can with shows, listeners will be able to browse free channels, which make it easy to find more shows from their favorite creators, as well as paid channels and channels that provide additional benefits for subscribers.

With iOS 14.5, listeners can access a redesigned Apple Podcasts app featuring an enhanced Search tab that provides quick access to Top Charts and categories. Apple Podcasts also features beautiful new pages for every show and episode to make it easier to follow, listen, and share. The new Smart Play button helps listeners automatically start episodic shows from the latest episode and serialized shows from the beginning of each series. Listeners can also now save individual episodes, which are downloaded for offline playback, making it easy to bookmark podcasts to listen to later from Library.

The new Apple Podcasts for Creators website helps creators learn more about podcasting, stay informed about the latest news and features, and explore in-depth guides with best practices. Starting today, all creators can access an updated Apple Podcasts Connect dashboard, which has new features that make it easier to manage shows on Apple Podcasts, including the ability to edit metadata, schedule and manage show availability, organize shows into channels, manage multiple users and roles, and learn how listeners are engaging with their shows through new performance metrics and visualization tools. From Apple Podcasts Connect, creators can enroll in the new Apple Podcasters Program, which provides access to all the tools needed to build and distribute premium subscriptions on Apple Podcasts.

Source: Apple Newsroom



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Wednesday, April 21, 2021

Apple Event April 20, 2021: Apple Expands the Find My Ecosystem with AirTag



CUPERTINO, CALIFORNIA Apple today introduced AirTag, a small and elegantly designed accessory that helps keep track of and find the items that matter most with Apple’s Find My app. Whether attached to a handbag, keys, backpack, or other items, AirTag taps into the vast, global Find My network1 and can help locate a lost item, all while keeping location data private and anonymous with end-to-end encryption. AirTag can be purchased in one and four packs for just $29 and $99, respectively, and will be available beginning Friday, April 30


“We’re excited to bring this incredible new capability to iPhone users with the introduction of AirTag, leveraging the vast Find My network, to help them keep track of and find the important items in their lives,” said Kaiann Drance, Apple’s vice president of Worldwide iPhone Product Marketing. “With its design, unparalleled finding experience, and built-in privacy and security features, AirTag will provide customers with another way to leverage the power of the Apple ecosystem and enhance the versatility of iPhone.”


Lightweight Design with Magical Setup

Each round AirTag is small and lightweight, features precision-etched polished stainless steel, and is IP67 water- and dust-resistant.2 A built-in speaker plays sounds to help locate AirTag, while a removable cover makes it easy for users to replace the battery.3 AirTag features the same magical setup experience as AirPods — just bring AirTag close to iPhone and it will connect. Users can assign AirTag to an item and name it with a default like “Keys” or “Jacket,” or provide a custom name of their choosing.



Customers can personalize AirTag with free engraving, including text and a selection of 31 emoji, when purchasing from apple.com or the Apple Store app. Users can easily place AirTag into a bag or pocket on its own, or utilize a wide range of Apple-designed AirTag accessories, including the Polyurethane Loop, which is both lightweight and durable, and the Leather Loop and Leather Key Ring,4 featuring specially tanned European leather. The enclosure of each accessory fits securely around AirTag, while conveniently attaching to a user’s belongings, further personalizing AirTag while making sure it is always with their important items.




A Comprehensive Finding Experience

Once AirTag is set up, it will appear in the new Items tab in the Find My app, where users can view the item’s current or last known location on a map. If a user misplaces their item and it is within Bluetooth range, they can use the Find My app to play a sound from the AirTag to help locate it. Users can also ask Siri to find their item, and AirTag will play a sound if it is nearby.


Each AirTag is equipped with the Apple-designed U1 chip using Ultra Wideband technology, enabling Precision Finding5 for iPhone 11 and iPhone 12 users. This advanced technology can more accurately determine the distance and direction to a lost AirTag when it is in range. As a user moves, Precision Finding fuses input from the camera, ARKit, accelerometer, and gyroscope, and then will guide them to AirTag using a combination of sound, haptics, and visual feedback.



If AirTag is separated from its owner and out of Bluetooth range, the Find My network can help track it down. The Find My network is approaching a billion Apple devices and can detect Bluetooth signals from a lost AirTag and relay the location back to its owner, all in the background, anonymously and privately.

Users can also place AirTag into Lost Mode and be notified when it is in range or has been located by the vast Find My network. If a lost AirTag is found by someone, they can tap it using their iPhone or any NFC-capable device and be taken to a website that will display a contact phone number for the owner, if they have provided one.

AirTag includes support for the accessibility features built into iOS. Precision Finding using VoiceOver, for example, can direct users who are blind or low-vision to AirTag with directions like “AirTag is 9 feet away on your left.”




AirTag and Hermès

Apple and Hermès are introducing AirTag Hermès, featuring an elegant assortment of handcrafted leather accessories including the Bag Charm, Key Ring, Travel Tag, and Luggage Tag. Hermès accessories will be sold with a custom-engraved AirTag based on the brand’s iconic Clou de Selle signature.




Source: Apple Newsroom







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Tuesday, April 20, 2021

Apple Event April 20, 2021: Introducing Apple Card Family



CUPERTINO, CALIFORNIA Apple today announced Apple Card Family, an innovative new way for people to share their Apple Card, track purchases, manage spending, and build credit together with their Family Sharing group. Available in the US in May, Apple Card Family allows two people to co-own an Apple Card, and share and merge their credit lines while building credit together equally. Apple Card Family also enables parents to share Apple Card with their children, while offering optional spending limits and controls to help teach smart and safe financial habits. Apple Card Family is designed to help the Family Sharing group achieve a healthier financial life by making it easy to track spending, all on iPhone and with a single monthly bill.

“We designed Apple Card Family because we saw an opportunity to reinvent how spouses, partners, and the people you trust most share credit cards and build credit together. There’s been a lack of transparency and consumer understanding in the way credit scores are calculated when there are two users of the same credit card, since the primary account holder receives the benefit of building a strong credit history while the other does not,” said Jennifer Bailey, Apple’s vice president of Apple Pay. “Apple Card Family lets people build their credit history together equally.”

Apple Card is the first credit card designed for iPhone and to help people lead a healthier financial life. Built into the Apple Wallet app on iPhone, Apple Card has transformed the entire credit card experience by simplifying the application process, eliminating all fees,1 encouraging users to pay less interest, and providing a new level of privacy and security.

Apple Card also offers Daily Cash, which gives up to 3 percent of every purchase as cash on users’ Apple Cash card each day.2 And with no credit card number, CVV security code, expiration date, or signature on the card, the titanium Apple Card is more secure than any other physical credit card.



Managing Apple Card Family

  • Apple Card customers can add up to five people to their Apple Card account by sharing Apple Card with them in Wallet. All users must be part of the same Family Sharing group in order to be invited to Apple Card Family, and be 13 years of age or older.
  • Apple Card can be shared with any eligible customer who is 18 years or older as a co-owner, providing the opportunity for both to build credit history together, get the flexibility of a combined limit, provide transparency into each other’s spending, share the responsibility of making payments, and deliver the convenience of a single monthly bill to pay.
  • Apple Card can be shared with anyone who is 13 years or older as a participant, so they can learn how to spend independently and responsibly, while giving co-owners transparency and features that provide insight into purchases and control over their purchase limit. Participants over the age of 18 can also opt in to credit reporting.
  • All account activity, including positive or negative payment history, will be reported to credit bureaus for participants who opt in to credit reporting as well as all Apple Card co-owners.
  • Existing Apple Card customers can also merge their Apple Card accounts, giving the flexibility of a higher shared credit limit while keeping the lower APR of the two accounts.
  • Co-owners and participants will each receive Daily Cash for their Apple Card purchases.
  • Apple works with Goldman Sachs as the issuing bank for Apple Card who makes all eligibility and credit decisions as a part of Apple Card Family.

Unlimited Daily Cash with Apple Card

Apple Card offers Daily Cash, which gives back up to 3 percent of every purchase as cash on the Apple Cash card. Users will receive unlimited 2 percent Daily Cash every time they use Apple Card with Apple Pay, and unlimited 3 percent Daily Cash on all purchases made directly with Apple, including at Apple Store locations, on apple.com, the App Store, the iTunes Store, and for Apple services.

Apple Card has extended 3 percent Daily Cash to more merchants and apps for customers purchasing with Apple Card using Apple Pay, including Uber and Uber Eats, Walgreens, Nike, Panera, T-Mobile, and ExxonMobil. For purchases made with the titanium Apple Card, users get 1 percent Daily Cash. For more details on 3 percent Daily Cash merchants, visit apple.com/apple-card.

Daily Cash is added to users’ Apple Cash card each day and can be used right away for purchases using Apple Pay, to put toward their Apple Card balance, or to send to friends and family in Messages. Apple Pay is now accepted at over 90 percent of stores in the US.

Apple Card delivers experiences only possible with the power of iPhone, including 24/7 support by simply sending a text from Messages. To help people better understand their spending, Apple Card uses machine learning and Apple Maps4 to clearly label transactions with merchant names and locations in Wallet, and provides weekly and monthly spending summaries.

There are absolutely no fees associated with Apple Card: no annual, late, international, or over-the-limit fees.5 To help people make informed choices, Apple Card shows a range of payment options and calculates the interest cost on different payment amounts in real time in Wallet.

Source: Apple Newsroom



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Apple Event April 20, 2021: Introducing iPhone 12 and iPhone 12 mini in New Purple



CUPERTINO, CALIFORNIA Apple today unveiled an all-new stunning purple finish for iPhone 12 and iPhone 12 mini. This new color beautifully accentuates the flat aluminum edges of iPhone 12, which are perfectly color-matched to the precision-milled back glass. Both models feature an advanced dual-camera system that delivers powerful computational photography features and the highest-quality video in a smartphone, with expansive edge-to-edge Super Retina XDR displays with OLED for a brighter, more immersive viewing experience, and the Ceramic Shield front cover, providing the biggest jump in durability ever on iPhone. The Apple-designed A14 Bionic — the fastest chip in a smartphone — powers every experience on iPhone 12 while efficiently managing battery life. iPhone 12 models also bring the best 5G experience, and introduce high-powered wireless charging with MagSafe and a new ecosystem of accessories that easily attach to iPhone.

iPhone 12 and iPhone 12 mini in purple will be available for pre-order beginning Friday, April 23, with availability beginning Friday, April 30. Customers can also complement their iPhone with a new MagSafe Leather Case or Leather Sleeve in Deep Violet, a Silicone Case in Capri Blue, Pistachio, Cantaloupe, or Amethyst, or a Leather Wallet in Arizona, all available to order beginning today.

“The incredible iPhone 12 is the most popular smartphone in the world, and the iPhone 12 family has an over 99 percent customer satisfaction rate. The new purple finish, just in time for spring, adds another bright and fun option to the lineup, and we think customers are going to love it,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “This gorgeous new color joins the iPhone 12 and iPhone 12 mini family, which is available in five other stunning finishes, and features an advanced dual-camera system, Super Retina XDR display, improved durability, A14 Bionic — the fastest chip ever in a smartphone — great battery life, and the best 5G experience on any smartphone.”


Durable Design and Immersive Display

The elevated design of the 6.1-inch iPhone 12 and 5.4-inch iPhone 12 mini are as beautiful as they are durable.1 And iPhone 12 mini is the smallest 5G smartphone in the world, packing all the technology of iPhone 12 into a delightfully compact size while still delivering an impressively large and immersive edge-to-edge display. Both models feature a sleek flat-edge design with an aerospace-grade aluminum enclosure and combined with the Ceramic Shield front cover, which goes beyond glass by adding a new high-temperature crystallization step that grows nano-ceramic crystals within the glass matrix, increases drop performance by 4x.2 

iPhone 12 and iPhone 12 mini feature all-screen Super Retina XDR displays that stretch further to the edges, with systemwide color management for industry-leading color accuracy. This new OLED provides pixel precision brightness, 2 million-to-1 contrast ratio for true blacks, and an immersive HDR viewing experience for high-definition video, photos with more detail, and nearly twice the peak brightness of iPhone 11. 

iPhone 12 and iPhone 12 mini have an industry-leading IP68 rating for water resistance up to 6 meters for up to 30 minutes, and are protected against everyday spills, including coffee and soda.


Advanced Dual-Camera System

iPhone 12 and iPhone 12 mini deliver powerful computational photography features enabled by A14 Bionic and a dual-camera system, bringing an unparalleled camera experience that makes it easier than ever to intuitively capture the perfect photograph or video. This advanced camera system features the Ultra Wide camera and a new Wide camera with an ƒ/1.6 aperture, the fastest yet on iPhone, providing 27 percent more light for even more amazing low-light photos and videos. Computational photography is taken to the next level on iPhone 12 models with Night mode and faster-performing Deep Fusion now on all cameras — TrueDepth, Wide, and Ultra Wide — for improved photos in any environment. Customers will experience brighter pictures and better contrast for photos shot in low-light settings with Night mode, and more texture and less noise in Deep Fusion photos. Smart HDR 3 uses machine learning (ML) to intelligently adjust the white balance, contrast, texture, and saturation of a photo for remarkably natural-looking images.

iPhone 12 features the first camera to shoot HDR video with Dolby Vision and is the first and only device in the world to enable an end-to-end Dolby Vision experience,4 allowing customers to easily capture, edit, and share cinema-grade videos natively on iPhone. Dolby Vision grading is processed live while recording, and sustained during editing, whether in the Photos app, iMovie, or Final Cut Pro.5 And playback on iPhone 12 is more realistic than ever on the industry-leading Super Retina XDR display. Both models also feature improved cinematic video stabilization, even more true-to-life selfie videos with Dolby Vision, and Night mode Time-Lapse, offering longer exposure times for sharper videos, better light trails, and smoother exposure in low-light scenarios when used with a tripod.



A14 Bionic: Undisputed Leadership in Innovation and Performance

A14 Bionic is the first chip in the smartphone industry built on 5-nanometer process. Faster and more efficient than ever, A14 Bionic has the fastest CPU and GPU in a smartphone, enabling console-quality gaming experiences, powerful computational photography, and more, while delivering great battery life. Pushing the limits of ML, A14 Bionic features a 16-core Neural Engine — for an 80 percent increase in performance — that is capable of completing 11 trillion operations per second, enabling improved performance on even the most intense ML models.



A Breakthrough 5G Experience on iPhone

iPhone 12 and iPhone 12 mini deliver an advanced 5G experience on a global scale, engineered with a seamless integration of world-class hardware and world-class software. 5G on iPhone boasts improved speeds for faster downloads and uploads, higher-quality video streaming, more responsive gaming, real-time interactivity in apps, FaceTime in high definition, and more. Customers will also be able to enjoy a secure, fast connection, reducing the need to connect to public Wi-Fi hotspots.

Featuring the most 5G bands on any smartphone, iPhone 12 models offer the broadest 5G coverage worldwide.6 Models in the US support millimeter wave, the higher-frequency version of 5G, allowing iPhone 12 to reach speeds up to 4Gbps, even in densely populated areas. iPhone 12 models also feature Smart Data mode, which extends battery life by intelligently assessing 5G needs and balancing data usage, speed, and power in real time.

Source: Apple Newsroom





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Apple Event April 20, 2021: Introducing New iPad Pro with M1 Chip, Ultra-fast 5G & Liquid Retina XDR Display



CUPERTINO, CALIFORNIA Apple today announced the most powerful and advanced iPad Pro ever, pushing the limits of what’s possible on iPad. The addition of the Apple-designed M1 chip delivers a massive leap in performance, making iPad Pro the fastest device of its kind. The 12.9-inch iPad Pro features a new Liquid Retina XDR display that brings extreme dynamic range to iPad Pro, offering a stunning visual experience with more true-to-life details to the most demanding HDR workflows. Cellular models with 5G deliver even faster wireless connectivity when on the go, and to provide users with pro-level throughput for high-speed accessories, iPad Pro now includes support for Thunderbolt. Additionally, an all-new Ultra Wide front camera enables Center Stage, a new feature that automatically keeps users perfectly framed for even more engaging video calls. The new iPad Pro is available to order beginning Friday, April 30, on apple.com, and will be available in the second half of May

“The revolutionary M1 chip has been a breakthrough for the Mac, and we’re incredibly excited to bring it to iPad Pro,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “With M1’s huge jump in performance, a groundbreaking extreme dynamic range experience on the 12.9-inch Liquid Retina XDR display, up to 2TB of high-speed storage, Thunderbolt expansion, a four-speaker audio system, pro cameras with LiDAR Scanner, blazing-fast 5G connectivity, an amazing video-calling experience with Center Stage — combined with the advanced features of iPadOS and a powerful pro app ecosystem all in a device users can hold in one hand — there’s nothing else like iPad Pro.”



M1 Comes to iPad Pro

The breakthrough M1 chip takes the industry-leading performance of iPad Pro to an entirely new level. The 8-core CPU design features the world’s fastest CPU cores in low-power silicon — delivering up to 50 percent faster CPU performance than A12Z Bionic. The 8-core GPU is in a class of its own, delivering up to 40 percent faster GPU performance. This combination of CPU and graphics performance on iPad Pro widens its lead as the fastest device of its kind. Powerful custom technologies, including a next-generation 16-core Apple Neural Engine, an advanced image signal processor (ISP), a unified, high-bandwidth memory architecture with up to 16GB of memory, 2x faster storage, and up to 2TB capacity, make iPad Pro more capable than ever. The industry-leading power efficiency of M1 enables all of that amazing performance along with all-day battery life in the thin and light design of iPad Pro.1 Because M1 shares the same fundamental architecture of A-series chips, iPadOS is already optimized to take full advantage of the powerful technologies in M1 to easily handle everything from simple navigation to the most demanding workflows.




12.9-inch Liquid Retina XDR Display Brings Extreme Dynamic Range to iPad Pro

The new Liquid Retina XDR display brings the stunning front-of-screen performance of the Pro Display XDR to the 12.9-inch iPad Pro. Engineered with a new cutting-edge mini-LED design that uses over 10,000 LEDs across the entire back of the display, the Liquid Retina XDR display features up to 1000 nits of full-screen brightness, 1600 nits of peak brightness, and a phenomenal 1 million-to-1 contrast ratio to enhance creative workflows. The result is a stunning visual experience that reflects what can be seen in the real world by capturing the brightest highlights and the most subtle details in even the darkest images. Now creative professionals, including photographers, videographers, and filmmakers, can view and edit true-to-life HDR content on a large display they can take anywhere. The new Liquid Retina XDR display includes other advanced technologies that can also be found in the 11-inch iPad Pro, including ProMotion, True Tone, and P3 wide color support, delivering an unmatched mobile cinematic viewing experience for HDR and Dolby Vision content.


Faster Speeds with 5G

With 5G available on iPad Pro, customers on the go can do even more with better performance and access to next-generation download and upload speeds — great for higher-quality video streaming, real-time collaboration, or FaceTime in high definition. Users can stay creative and productive using a secure, fast connection, reducing the need to connect to public Wi-Fi hotspots. Featuring the most 5G bands on any device of its kind, iPad Pro offers the broadest 5G coverage worldwide. iPad Pro models in the US support millimeter wave, the higher frequency version of 5G, allowing iPad Pro to reach speeds up to 4Gbps. iPad Pro also features support for eSIM, making it easy to find a network and sign up for a 5G data plan on the spot.



Thunderbolt Comes to iPad Pro

Support for Thunderbolt and USB 4 makes the USB-C port on iPad Pro the fastest, most versatile port ever on an iPad, with 4x more bandwidth for wired connections than the previous iPad Pro — up to 40Gbps. Thunderbolt supports 10Gbps Ethernet and opens up a massive ecosystem of high-performance accessories, like faster external storage and even higher resolution external displays, including the Pro Display XDR at full 6K resolution, all connected using high-performance cables and docks. With support for more peripherals than ever, iPad Pro now fits even more seamlessly into creative workflows.



Center Stage Delivers a New, More Engaging Experience for Video Calls

The TrueDepth camera system on iPad Pro features an all-new 12MP Ultra Wide front camera designed specifically for iPad, enabling Center Stage, a new experience for video calls. Center Stage uses the much larger field of view on the new front camera and the machine learning capabilities of M1 to recognize and keep users centered in the frame. As users move around, Center Stage automatically pans to keep them in the shot. When others join in, the camera detects them too, and smoothly zooms out to fit everyone into the view and make sure they are part of the conversation. So whether whiteboarding with coworkers or attending a virtual family gathering, the experience of connecting is now more engaging than ever.

Additional New Features of iPad Pro
  • The ISP and Neural Engine in M1 unlock even more capability from the pro camera system, bringing support for Smart HDR 3 for the first time to iPad Pro. And in low-light conditions, the ISP and LiDAR Scanner quickly and accurately focus images and videos to capture incredible details from almost no light at all.
  • The Magic Keyboard, which offers a comfortable typing experience with backlit keys, an integrated trackpad, and its floating design, now comes in a gorgeous new White color.
  • iPadOS 14.5, which will be available to iPad customers starting next week, comes with new additions, including expanded language support for Apple Pencil features like Scribble and Smart Selection, new emoji, support for the latest gaming controllers, and the ability to share lyrics and see top songs in cities around the world with Apple Music.

Source: Apple Newsroom






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