Twitter is killing off its social media video-sharing app and platform Vine as it trims its headcount and costs. The social network said the Vine mobile app would be discontinued “in the coming months”.
Acquired by Twitter in 2012, Vine started off strong, becoming the No. 1 app on the iTunes App Store only six months after joining the company. At one point, Vine had more than 200 million active users, yet it struggled to maintain traction and saw a decline in popularity in recent months. Competition from Instagram, Snapchat and YouTube made it difficult to stand out from the pack. According to data from App Annie, Vine has since dropped to No. 284 in the top charts for free applications on iOS, down from the low 100s at the beginning of the year. It’s still fairly well-ranked (No. 24) in the Photo & Video category, but hasn’t placed on the Entertainment apps top charts since 2015. (TechCrunch)
Important news about Vine posted on Medium by Vine yesterday:
Since 2013, millions of people have turned to Vine to laugh at loops and see creativity unfold. Today, we are sharing the news that in the coming months we’ll be discontinuing the mobile app.
Nothing is happening to the apps, website or your Vines today. We value you, your Vines, and are going to do this the right way. You’ll be able to access and download your Vines. We’ll be keeping the website online because we think it’s important to still be able to watch all the incredible Vines that have been made. You will be notified before we make any changes to the app or website.
Thank you. Thank you. To all the creators out there — thank you for taking a chance on this app back in the day. To the many team members over the years who made this what it was — thank you for your contributions. And of course, thank you to all of those who came to watch and laugh every day.
What’s next? We’ll be working closely with creators to make sure your questions are answered and will work hard to do this the right way. We’ll be sharing more details on this blog and our Twitter account, and will notify you through the app when we start to change things.
- Team Vine & Twitter
Good Bye Vine!