Launch during Apple Event November 10, 2020, new Behind the Mac campaign ad to celebrates the brilliant minds making greatness behind the Mac — Kendrick Lamar, Gloria Steinem, Billie Eilish, RuPaul, Tarana Burke, Spike Lee, Stephen Colbert, Takashi Murakami, and Saul Perlmutter, whose participation honors SMASH.org, which is developing the next generation of scientists by providing equal access to STEM for students of color.
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