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Wednesday, November 11, 2020

Apple Event November 10, 2020: 13-inch MacBook Pro - Even More Powerful and Even More Pro



Apple introduced a new MacBook Air, 13-inch MacBook Pro, and Mac mini powered by the revolutionary M1, the first in a family of chips designed by Apple specifically for the Mac. By far the most powerful chip Apple has ever made, M1 transforms the Mac experience. With its industry-leading performance per watt, together with macOS Big Sur, M1 delivers up to 3.5x faster CPU, up to 6x faster GPU, up to 15x faster machine learning (ML) capabilities, and battery life up to 2x longer than before. And with M1 and Big Sur, users get access to the biggest collection of apps ever for Mac. With amazing performance and remarkable new features, the new lineup of M1-powered Macs are an incredible value, and all are available to order today.

The 13-inch MacBook Pro is Apple’s most popular pro notebook. Students use it to power through college, and pros use it to channel their creativity. With the M1 chip and Big Sur, the 13-inch MacBook Pro becomes even more powerful and even more pro. The 8-core CPU, when paired with the MacBook Pro’s active cooling system, is up to 2.8x faster than the previous generation, delivering game-changing performance when compiling code, transcoding video, editing high-resolution photos, and more. The 8-core GPU is up to 5x faster, allowing users to enjoy super smooth graphics performance whether they are designing a graphics-intensive game or a new product. And with M1, the 13-inch MacBook Pro is up to 3x faster than the best-selling Windows laptop in its class.3 ML is up to 11x faster, and for on-device ML tasks that use the Neural Engine, the new 13-inch MacBook Pro is now the world’s fastest compact pro notebook.4 With up to 17 hours of wireless web browsing and up to a staggering 20 hours of video playback, MacBook Pro delivers up to twice the battery life of the previous generation and the longest battery life ever on a Mac.



When compared to the previous generation, the M1-powered 13-inch MacBook Pro can:

  • Build code in Xcode up to 2.8x faster.
  • Render a complex 3D title in Final Cut Pro up to 5.9x faster. 
  • Fluidly design intricate game scenes in Unity Editor up to 3.5x faster. 
  • Perform ML tasks in Create ML up to 11x faster.
  • Separate out beats, instrumentals, and vocal tracks from a recording in real time in djay Pro AI, thanks to the amazing performance of the Neural Engine. 
  • Play back full-quality, 8K ProRes video in DaVinci Resolve without dropping a single frame. 
  • Compile four times as much code on a single charge, thanks to the game-changing performance per watt of the M1 chip.


Other new features in the new 13-inch MacBook Pro include studio-quality mics for super clear recordings and calls, and Apple’s latest camera ISP in the M1 chip enables sharper images and more detail in shadows and highlights on video calls. The new MacBook Pro also delivers best-in-class security with the Secure Enclave in M1 and Touch ID. And it features two Thunderbolt ports with USB 4 support to connect to more peripherals than ever, including Apple’s Pro Display XDR in full 6K resolution.


With its amazing performance and unbelievable battery life, combined with its gorgeous Retina display, Magic Keyboard, and 3-pound compact design, the new 13-inch MacBook Pro is the ultimate expression of what the M1 chip can do. And it is available for the same starting price of just $1,299, and $1,199 for education.






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